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Privacy Policy applicable to the Website, phone calls and surveys.

Unless otherwise defined, words used in this Policy shall take on the following definition:

"PEAK HOUR", "we", "us" or "our" means PEAK HOUR multibrand store that acts as controller or processor of your Personal Data.

"Personal Data" means information that makes it identifiable or locatable to an individual, such as name, postal address, email address, telephone number.

This Privacy Policy ("Policy") explains how we collect, share and use any information that, alone or in combination with other information, relates to you ("Personal Data") when you ("you" and "your") use our website (the "Website"), or when you call us or answer our surveys.

PEAK HOUR treats compliance with its privacy obligations seriously. This is why we have developed this Policy, which describes the standards that PEAK HOUR applies to protect Personal Data.

What Personal Data does PEAK HOUR collect and why?

When you buy and place an order with us, you may need to provide Personal Data such as your legal name, email address, telephone number, residential and shipping address, payment type and details, ship type, etc. We does not collect credit card details. If you do not provide us with the request Personal Data, or if the information provided is inaccurate, we may not be able to process your order or provide you with sufficient customer service upon receiving your order inquiry. We will use your submitted Personal Data to process your order and for purposes set out in this Policy. We will not disclose any collected Personal Data except where stated herein or otherwise notified in advance.

How we use Personal Data?

We use, store and/or provide your Personal Data to conduct our business activities, such as:

  • Enhance or improve user experience of PEAK HOUR website, or help improve performance on our product(s) or service(s) offered through any of our website;

  • Register, verify, process and maintain your website’s account;

  • Process, verify, operate, manage, administer and maintain membership programs for our website users, such as PEAK HOUR VIP Membership Program, etc.;

  • Process your order and transaction on the website, or for our products and services;

  • Conduct and process any contest, raffle sweepstakes, giveaways and/or surveys that we may organize via our website, social media or other channels/medium, business, products and/or services, and to announce the winner of the contest or sweepstakes (as the case may be);

  • Inform you on changes to our Policy, website’s Terms & Conditions, or respond to enquiries;

  • Send email or other marketing communications about our website or other news, promotional sale alert, website’s products and services;

  • Detect, investigate, identify, protect and prevent against fraudulent transactions or other illegal or misuse of our website which may violate this Privacy Policy or Terms and Conditions;

  • Enforce our Policy, and Terms and Conditions;

  • Allow our engaged third party service providers (including interaction or social media providers) to: provide specific services for or to our website, to host contents on our website, process data for PEAK HOUR, provide technological support to us, conduct maintenance of our services, data banks, databases, including but not limited to IT contractor(s), website analytic service provider(s), data processor(s) and service provider(s) for database management systems;

  • Provide our third party advertising and promotional agencies or consultants, or online platforms selected by PEAK HOUR, to help us carry out marketing campaigns, measure delivery and effectiveness of such advertisement (such as client campaign tracking);

  • To purchaser(s) or assignee(s) as part of any reorganization, merger and acquisition, transfer or sale of our business;

  • Comply with or permitted by applicable laws, regulations, order or lawful request from government authority or court.

Marketing & Communication

When signing up for PEAK HOUR website account, you will be given the option to opt-in to receive our promotional and direct marketing materials and/or updates through the PEAK HOUR website newsletter. If you would prefer to opt-out from these e-mails, you may do so at any time by using the unsubscribe link at the bottom of the e-mail.

Automatic Information

Our servers may automatically collect automatic, individual and/or aggregate information about your electronic device (such as phone, computer) used to visit PEAK HOUR website, such as the website that referred you, Internet Protocol (“IP”) address, type and configuration of the internet browser of your electronic device, browsing preference such as language settings, font size, geo-location, operating system, and other usage and traffic information.

PEAK HOUR uses this automatic, individual and/or aggregate information to analyse trends, gather and prepare statistics or demographic information and administer our website so we may provide improved online web experiences to our users and visitors.

Information collected may not identify you personally. We may provide such information (not necessarily personal data) to our partners about how our users collectively use our website, so they may further understand how their areas are used and our website, in order to provide you with improved web experience.

We may also be legally required to disclose or provide access to our database so to cooperate with the applicable laws, regulations, court order and/or request from government authority, which we will provide for those specific request.

This Policy does not restrict or limit our collection and use of such automatic and/or aggregated information.

Linking to Other Websites

The Website may contain hyperlinks to websites owned and operated by third parties. These websites have their own privacy policies and we urge you to review them. They will govern the use of Personal Data you submit whilst visiting these websites. 


We do not accept any responsibility or liability for the privacy practices of such third party websites and your use of such websites is at your own risk.

Public Areas

When you post, contribute or share content to our website’s public area, such as comments section, your submitted contents are made public. We recommend you exercise caution when you post, contribute or share contents on our website’s public area in order to protect your personal privacy.

You are solely responsible for your use and activities on any of the website, such as: when you submit or post contents on our website; any activities occurring under your account; or, ensure, protect and safeguard your account’s confidentiality and security. In any event, we shall not be held liable for any and all claims, losses and damages sustained or resulting from any misuse of our website, breach on any of our website’s terms and conditions, any contents you submit onto our website, or unauthorized use of your account.

Your Data Protection Rights

You have the following data protection rights:

  • If you wish to access, correct, update or request deletion of your Personal Data, you can do so at any time by contacting us using the contact details provided under the “How to contact us” heading below.

  •  In addition, in certain circumstances, as stipulated in the applicable data protection legislation, you can object to the processing of your Personal Data, ask us to restrict processing of your Personal Data or request portability of your Personal Data. Again, you can exercise these rights by contacting us using the contact details below.

  • If we have collected and process your Personal Data with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect the processing of your Personal Data conducted in reliance on lawful processing grounds other than consent.

  • You have the right to opt-out of marketing communications we send you at any time. You may unsubscribe from our newsletters or marketing notifications at any time by selecting the unsubscribe option in the "Email Preferences" section of your account, or by clicking the unsubscribe link at the bottom of every newsletter email. To opt-out of other forms of marketing (such as postal marketing or telemarketing), then please contact us using the contact details provided below.

  •  If you have a complaint or concern about how we are processing your Personal Data then we will endeavour to address such concern(s). If you feel we have not sufficiently addressed your complaint or concern, you have the right to complain to a data protection authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority. (Contact details for data protection authorities in the European Economic Area, Switzerland and certain non-European countries (including the US and Canada) are available here.


We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.

Law Enforcement

We may disclose your Personal Data to a third party to comply with or as permitted by any applicable laws or regulations, court order or lawful request from any government authority. If we receive a subpoena affecting your privacy, unless there are any prohibitions/ restrictions under applicable laws, we may elect to notify you to give you an opportunity to file a motion to quash the subpoena, or we may attempt to quash it ourselves, but we are not obligated to do either.

Security of Information

It is in our interest to keep our websites secure, but you understand and agree that no transmission of data over the internet is guaranteed to be completely secure. We recommend that you use anti-virus software, firewalls, and other precautions to protect yourself from security threats.


We may amend this Privacy Policy from time to time. The amended version will be published on our website in place of the previous version. We will also include the date that the currently displayed Privacy Policy took effect to help you determine whether there have been any changes since you last used the website. Changes in this Privacy Policy become effective as soon as the changes are published onto the website. If you continue to use our website after the changes become effective, it represents your agreement to be bound by such changes.

If you do not agree with the revised or updated Privacy Policy, you must immediately cease using our website, product(s) and service(s).


If any of the provisions in this Privacy Policy is held to be invalid or unenforceable for any reason by a court of competent jurisdiction, such provision(s) shall be deemed as severed from this Policy. Such unenforceability or invalidity shall not in any way affect enforceability and/or validity over the remaining provisions of this Policy, which shall continue in full force and effect.


Please take the time to read this Policy carefully. If you have any questions or comments, please contact us by phone +853 2826 7155 or via email at

Last Updated: 29 November 2021
Effective on: 29 November 2021


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- Alipay (only available to Mainland China, Hong Kong SAR and Macau SAR)

-WeChat (only available to Mainland China, Hong Kong SAR and Macau SAR)


The currency that you shop with is determined by your shipping destination and will be displayed at checkout before completing your purchase. If your local currency is unavailable, your order will be charged in USD for a competitive exchange rate.

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